Whats The Newest and Hottest in Equipment for 2004/2005?

       Banner years for product introductions!

By: Dr. Barry Lotz

Unlike 2003, this year has a proliferation of new products in every imaginable category. Because of limited space, we have decided that it is more important and will do more justice if we simply listed the new products and include their web site addresses. This way, you the reader, are exposed to the latest innovations within the golf industry.

A few of these products are only due to be introduced at the January 2005 PGA Show in Orlando, but we want you to have something to look forward to! Many of the new drivers and irons are being priced extremely well which offers the golfer more frequent changes and options  a good and positive trend for the consumer.

Future issues will cover each category in detail including their test results, performance traits and benefits.


Drivers


Fairway Woods


Hybrids/Utility


Irons


Wedges


Putters


Shafts


Balls


Cart Bags


Shoes


Barry Lotz, J.D., Ph.D. is the director of the Professional Golf Teachers Association of America. He is a member of the Golf Writers Association of America, the California Golf Writers Association, and serves both as a Consultant and Mediator to the golf industry. He is also the author of numerous books, including “333 Best Web Sites for Golfers” and his current book, “How to Build Business Relationships Through Golf” is in the Top Ten Golf Business Book’s best seller list.

He can be reached at www.pgtaa.com or drlotz@cbsgolf.net

 

 

Golf Equipment Reviews Sheets & Eats

Whisker Shoe Laces

Really? Yes indeed.


 
Whiskers Enters U.S. Golf Market with Array of Color Pops, Cool Patterns on Shoelaces
 
Whiskers has launched men’s and women’s premium golf-specific shoelaces in nearly 20 color pops and unique patterns, expanding beyond its immensely popular bespoke laces for sneakers, casual and dress shoes, and boots.
The Made-in-the-USA golf laces coordinate in style and color with famous golf footwear and apparel brands as well as palettes of college and professional sports teams.  Made of ultra-durable poly-nylon tech weave with high-grade aglets, they are available in classic and athletic profiles, flat and oval shapes, and 30- to 45-inch lengths.  Best sellers include navy and light blue, orange and white, berry and black, green and blue, and purple and pink.  A pair is $15 and a set of five is $60.
The company’s entry into the $84B golf economy is timely and massive.  Through August 2021, golf rounds are up 11.3% over 2020, with millennials – who especially relish self-expression – representing one of the fastest growing golf segments.  Sales of golf equipment, apparel and accessories rose 37% over the same 12-month period.
Golf style trends also align with the company’s mission to create a Whiskers “movement” and its vision to become the world’s most iconic, inspirational, aspirational and ubiquitous premium golf lace and accent brand.  Golfers are paying more attention to how they look, supported by a new crop of young, causal Tour players and influencers injecting tremendous fashion energy into the golf landscape.  Easing of traditional dress codes at country clubs also contributes to Whiskers’ market opportunity. $39.99 as shown.

In addition to a robust e-commerce business, programs underway include a seamless ordering portal for golf shops; special edition socks around major tournaments and other events; presence on the feet of PGA and LPGA Tour players; and collaborations with golf footwear and apparel brands.
The brand is uber-popular as evidenced by rave reviews from major fashion and lifestyle media, as well as customer testimonials.  Widely recognized as a “here-to-stay trend,” Whiskers’ laces are becoming collectors’ items and are available on scores of websites, select specialty shops and at www.whiskerslaces.com.

Make Winter time Productive For Your Golf Game

jeff students 2

If you live in an area where winter means cold temperatures, rain, sleet, snow and wind, your golf game may be tucked safely in the back of your mind.

While that’s understandable it is still a time to prepare for when the weather takes a turn for the better.

Here are some suggestions on how to make your winter productive for your game...

Read more

This Month’s Featured Web Site Featured Golf School

 

If you thought the Orient Express was high class, then you will love Rovos Rail. Recapture the romance and atmosphere of a bygone era as you step aboard our reconditioned wood-paneled coaches and enjoy fine cuisine in five-star luxury. Golf safaris are also available

www.rovos.com

Professional Golf Teachers Association

PGTAA graduates have access to positions as golf teaching professionals including head professionals at

both private and public country clubs, golf schools, driving ranges, golf learning centers, indoor facilities, high schools and college coaches. Custom club makers have added golf teaching as a new dimension to their businesses. Graduates can also expect to hold positions as managers of both public and private golf facilities within the US and internationally.

A magazine’s review of the PGTAA

 

Instruction Area Gof Tips and Tricks

Having problems with your swing? – Fix your slice! by Johnny Miller

I recently was examining swing sequences of some of the greatest players in history. Knowing that some of these players favored a draw as their standard shot while others preferred a fade, I sought to identify swing features within each group that would explain their respective ball-flight tendencies. Something profound emerged that I think will benefit all golfers, especially those cursed with a wicked slice.

What I found was this: Virtually every accomplished fader of the ball–from Jack Nicklaus to Tiger Woods–displayed a straight left arm at the top of the backswing. Conversely, those who preferred a draw–players like Arnold Palmer and Bobby Jones–maintained a slight bend at the elbow.

This discovery is great news for most slicers, as they tend to do by accident what intentional faders do on purpose. In this article I’ll explain why the dynamic works, and how a simple swing change will make a powerful draw your standard shot.

Read More

This area of golfindustryonline.com is designed to help everyone improve their golf game, pros and novices alike. Here our two Pro’s, Geoff Greig and Mark Immelman, explore different aspects of the golf swing and game improvement techniques.

Although we are not able to directly answer questions relating to golf tips, you might try posting your question on our golf tips message board.

Golf is not only our business,

it is our life…